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Kokanee moves mountains | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Harmeet Singh

Kokanee is looking to cement its position as Canada’s mountain beer with a new campaign based around a limited-edition brew created in part from snow.

The Peak Brew offering, conceived of by agency Grip Limited, was made with snow collected from the tops of seven Canadian mountains and will be available in Western Canada until the end of the ski and snowboard season.

Read more: http://strategyonline.ca/2015/02/18/kokanee-moves-mountains/#ixzz3S8HnbRMD
 

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